You may be aware that we recently launched what we believe will be great enhancement to our VacationPort and NexCite website programs for agencies. It’s called ResortPort, and it allows individual properties to add their rich media content to thousands of agency websites powered by VacationPort or NexCite. ResortPort is a big win for everyone involved in buying and selling leisure travel though the travel agent channel: participating hotels can differentiate their unique customer experience directly to consumers; travel agents get more value from VacationPort and NexCite at no extra charge; wholesalers and tour operators get the rich hotel content automatically incorporated into their offers; and clients of travel agencies get the information they need from their travel agency website.
Check out this interesting video from VFM (a company that helps hotels distribute their rich media content to the OTAs). It will give you an idea of just how valuable rich media content is becoming to the consumer in their decision process. Agents – be sure to mention ResortPort to your key resort partners. We already have close to 50 Starwood properties in ResortPort, and will have 16 Outrigger properties in by the end of the year!